The above definition of Maidenform clothing company is licensed under the GNU Free Documentation License. The source of information comes from Wikipedia, the free encyclopedia and originally comes from the address of the next page en.wikipedia.org/wiki/maidenform. The definition was changed by Apparel Search Company in June 2009. The rest of this site and other clothing search sites are NOT allowed for free documents. Return to the Apparel Companies section of our Clothing Definitions section or check fashion company profiles after searching for clothing in our Fashion Names Directory. The most important difference, however, was that the “M” looked exactly like the “M”, not the bra, which made the old Maidenform logo less meaningful than the current one. In fact, this very successful advertising campaign was launched by Harry Trenner and his wife Florence Shapiro Trenner. Harry Trenner was working for the William Weintrob advertising agency in New York at the time, and Maidenform was one of his clients. Both told the story of sitting at the kitchen table after dinner at their home in the Wykagyl Park neighborhood of New Rochelle, New York.
They came up with the idea for advertising and Harry brought it to the agency, which expanded it and showed Maiden`s shape. [ref. needed] The word “Maidenform” below shows a bright and airy sans We can add that there is a slight problem of readability. The reason is not the choice of type, but the fact that the brand name is quite long – much longer than an average word. The company was founded in Bayonne, New Jersey, and although there are no manufacturing facilities in Bayonne today, some corporate facilities are still located there. [ref. In October 2007, the company`s headquarters moved to a new location in Iselin, New Jersey. [1] [2] Did you know that Apparel Search was voted Best Fashion Company by me? After extensive restructuring efforts in the late 1990s and early 2000s, Maidenform became a listed company in July 2005. The history of the brand dates back to 1922, when Ida and William Rosenthal, in collaboration with Enid Bissett, began producing bras. The original name of the brand was written in two words (Maiden Form). However, the company was founded as the Enid Manufacturing Company (1925).
In addition to the company name, the Maidenform logo is also reminiscent of the brand`s best-known product, the bra. In addition, you should support clothing production in the United States and buy clothing from clothing manufacturers in America. “When Maidenform rebuilt factories to support the U.S. Army during World War II, the bra brand made two things: parachutes and pigeon bras. Or, as they are called in polite society, pigeon vests made of bra-like materials that paratroopers can attach to the chest. (Above or on a skydiver here.) After landing in a war zone, the paratrooper loosened his pigeon bra, loaded the bird with a message and sent it back to its home base. [3] In November 2009, real estate developer Doug Stern acquired the property and, together with his partner CSR Group, began renovating the former Maidenform factory into SilkLofts, a residential building with 85 luxury loft rental apartments, including six artists` lofts. In 2010, the site was approved by the National Park Service as a historic preservation project.
The conversion involves restoring and integrating existing bricks and heavy long-leaved yellow pine woods into the new living spaces, restoring and opening the original brick arches to restore the building to its historic look, and reusing the bricks and wood saved during construction to build walls and floors. Designed to achieve LEED Silver (Leadership in Environmental and Energy Design) certification from the U.S. Green Building Council, SilkLofts includes eco-friendly elements such as bamboo flooring, new gas-filled argon factory windows, energy-efficient appliances, and quartz countertops made from recycled materials. Most of the renovation was completed in early 2014, with the first residents expected to move in May 2014. [ref. An imaginary situation of a partially undressed dream was exploited in the 1950s and 1960s in Maidenform`s advertisement – “I dreamed I. [carrying out an ordinary activity]. in my Maidenform bra. “, with an illustration of the person wearing only underwear in a public place and appearing proud and cheerful.
[4] This campaign was featured in an episode of 2. Season of Mad Men, in which competitor Playtex, who (fictitiously) has an account with advertising agency Sterling Cooper, asks Sterling Cooper to change their old listings to a form similar to Maiden. United States Directory of Definitions of Clothing Companies Glossary Fashion Terminology Fashion Companies Fashion designer clothing The structure was quite similar to the current logo. There was a big pink “M” associated with the lettering “Maidenform”. This time, however, it was written on the “M” in lowercase without. The “M” seemed heavier and simpler than the current version, while the brand name, on the contrary, had a more elegant font than the current wordmark. In October 2007, the company`s headquarters moved to a new location in Iselin, New Jersey. The logo is dominated by a capital “M” in magenta. It is not only the “M”, but also a stylized representation of the bra (seen from above). You can learn more about Maidenform in this section of the clothing search directory. Maidenform Brands is a manufacturer of women`s underwear founded in 1922 by seamstress Ida Rosenthal. Enid Bissett, owner of the store where she was employed; and Ida`s husband, William Rosenthal.
They rebelled against the flat-ched patterns of the time and instead produced both dresses and supportive underwear, especially bras that emphasized the natural shape of a female figure, hence the name Maidenform. Maidenform Definition: The Fashion Business Definition Directory will help you learn more about Maidenform. In logo design, this problem is sometimes solved by breaking down the word into more easily digestible parts, such as using colors, fonts (bold and light), or capital letters. And yet, if the design forces behind Maidenform had used any of these approaches, it could have stolen the show from the “M”. The company was founded in Bayonne, New Jersey. [1] After extensive restructuring efforts in the late 1990s and early 2000s, Maidenform became a listed company in July 2005. Maidenform has become a leading shapewear brand with a market share of over 40%. [ref. needed] It is the #1 shapewear brand among other shapewear brands in America. Today, Maidenform has approximately 8,000 stores in the United States, including Sears, Macy`s and JCP Penney. In addition, it has more than 75 stores around the world.
For example, Debenhams and House of Fraser in Europe and Sogo, Takashimaya in Asia. Sold to Hanesbrands in 2013. [2].
